The South Pole of Texas

About this event

– The South Pole Illuminated Festival is back — bigger, brighter & full of holiday magic! ��

– Nov. 28 – Dec. 28, 2025
– Official Tree Lighting: Friday, Nov. 28

– https://bit.ly/Southpolefest

– Hours:
Wed–Thu–Sun: 5:30–9:30PM
Fri–Sat: 5:30–10:30PM

– Admission:
Kids under 6 — FREE
Wed, Thu & Sun → Adults $15 | Kids (7–12) $10
Fri & Sat → Adults $18 | Kids $10

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– Don’t miss:
– NEW! “H-E-B on Ice: A South Pole Holiday Experience” — a REAL ICE skating rink indoors, surrounded by dazzling McAllen Holiday Parade floats!
– Holiday Petting Zoo
– Giant Ferris Wheel — Sponsored by Sames Lincoln McAllen
– Merry-Go-Round & Rollercoaster
– Photos with Santa in his festive village
– Driscoll Electric Parade → Fri–Sun @ 8:30PM
– Cocoa, s’mores, treats & eats at the South Pole Food Court
– Artisan Vendor Market
– Nightly Holiday Movies: Elf, Christmas with the Kranks, The Nightmare Before Christmas
– Weekend Fireworks — presented by McAllen International Airport
– All-new handcrafted lanterns by Magical Winter Lights

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– Thank you to our amazing sponsors:
H-E-B Helping Here, Driscoll Children’s Hospital Rio Grande Valley, Driscoll Health Plan, Sames Lincoln McAllen, Lone Star National Bank, McAllen International Airport, Reliant, Metro McAllen

#SouthPoleOfTexas #McAllenShines #HEBHelpingHere #DriscollElectricParade #HeartOfTexasHolidays #FamilyFun #FestivalOfLights #McAllenEvents #SouthTexasHolidays

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